How can industrial heavy-duty caster manufacturers become close to consumers by shortening the supply chain?

The traditional industrial caster industry seems to be going against the trend in the new consumer market. Enterprises are constantly looking for new ways to shorten the distance with consumers. Shortening the supply chain has brought new opportunities to many enterprises. How can industrial caster enterprises become "close" to consumers by shortening the supply chain? This article leads us to "decipher".

Shortening the supply chain, many industrial caster enterprises have discovered the business opportunities hidden in it.

my country's industrial caster industry has passed the stage of high demand and entered the era of "small and micro-profit enterprises" with fierce market competition. "Winning consumers wins the world". In the business environment of rising costs, falling profits, and difficult industrial enterprises, the traditional industrial caster supply chain is gradually being upgraded to meet the needs of upgrading consumer concepts. Industrial caster manufacturers are getting closer and closer to consumers.

Industrial caster manufacturers are paying close attention to supply chain issues

Modern management education defines the supply chain as "the supply chain is a network structure formed by distributors, manufacturers, distributors, retailers and end users, which revolves around key enterprises, through the control of logistics outsourcing, information flow, logistics and cash flow, from the purchase of raw materials to the production of intermediate products and final products, and finally the marketing network delivers the products to consumers". In the traditional industrial caster supply chain, from manufacturers to consumers, they always go through the basic steps of "manufacturer-agent-store-consumer". In this process, the price of industrial casters continues to rise, and the final market price is 4 to 6 times the wholesale price. However, after discounts such as shopping mall activities, store anniversary activities, and factory group purchase prices, the final selling price is often only half of the list price or even lower. The net profit margin of industrial caster manufacturers and agents is optimistic at around 10%-20%, and some are even lower. A lot of costs are consumed by middlemen in the supply chain such as marketing, logistics, store rent, and inventory.

In the consumer-centric market environment, especially the rapid development of industrial caster e-commerce and industrial caster in recent years, it has been shown that the complicated traditional industrial caster supply chain has many problems. The upgrading of consumer concepts requires an industrial caster supply chain that can quickly convert consumer information into products and services. This means cutting out a large number of middlemen to enable industrial caster factories and consumers to trade directly and at zero distance. By shortening the supply chain, many industrial caster companies have discovered the entrepreneurial opportunities hidden in it.