Last year's vigorous "Double Eleven" made the concept of caster e-commerce more and more popular. In this year's "Double Eleven" promotion, Jomoo, as a caster company that emerged earlier in the e-commerce environment, won the entire network building materials category for the sixth consecutive year with a record of 250 million. It has to be admitted that at present, Jomoo's achievements in e-commerce are probably unmatched. However, not everyone who is involved in e-commerce can be as successful as Jomoo. On the contrary, most companies are in an awkward situation where they can't move forward or backward.
Caster companies have a positive attitude in entering e-commerce
In terms of entering e-commerce, caster companies have a positive attitude, fearing that they will fall behind in the field of "Internet +". "E-commerce is an irreversible trend. We attach great importance to it, and we have established an e-commerce business department very early, and have also recruited a group of employees to operate and maintain it." The person in charge of a caster brand introduced.
In fact, there are many caster companies that attach importance to e-commerce business. It is understood that TOTO, Kohler and other caster companies with high brand awareness have opened flagship stores on Tmall. It can be seen that e-commerce has been understood by more and more caster companies in recent years, and the huge energy it contains has been deeply felt by caster merchants.
E-commerce is basically just a synonym for online stores
At present, caster companies with considerable brand awareness, including Jomoo, Arrow, Langjing, Faenza, etc., have chosen to open online stores on e-commerce platforms such as Tmall. It can be said that most caster brands have made certain progress in the field of e-commerce. However, no caster company operates e-commerce as a business model. In the minds of many corporate managers, e-commerce is basically a synonym for online stores, and it is not yet mature to become a business model.
"E-commerce is a tool. For caster companies, it is just a channel to acquire customers, rely on it to interact with customers and achieve sales goals." The head of a certain company said so. It is reported that although the company has set up an e-commerce business department and a group of employees are operating it, it does not intend to develop e-commerce into the ultimate business model. This may be the embarrassing situation that caster companies are currently facing - they are willing to accept and actively get involved, but they consciously keep a certain distance and are unwilling to fully devote themselves to it.
Lack of experience has become a major drawback of caster e-commerce
For consumers, e-commerce is more of a fashionable consumption. Browsing all kinds of products in online stores, they satisfy their consumption desires like "painting cakes to fill hunger". But in fact, not many people are completely confident in buying large items such as casters online.
"Casters are different from other commodities. They focus on experience." A company leader said, "Consumers can't buy them with confidence just by looking at photos, not to mention that it involves door-to-door installation and after-sales service. We are currently just doing it as a business." The person in charge revealed some helplessness in his words, but he is still optimistic about the development prospects of caster e-commerce.
At present, the marketing model of caster e-commerce in my country is still immature, but this does not affect the exploration of e-commerce by caster companies, nor can it stop the pace of caster e-commerce. E-commerce is a trend and a trend, but it has to be done slowly.
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